Here’s a staggering, mind-blowing statistic: For every $1 spent on email, you get $38 back. Imagine the potential.
Yet for many marketers, the biggest challenge to tapping into the awesomeness of email is getting enough people to subscribe to your list. It’s totally a numbers game. If you only have 19 people on your list, that won’t cut it!
Growing your email list with the right people can be tricky. Oh, sure, you could buy a list, and many people do. Yet it’s hard to build a relationship from a stone-cold list.
Imagine being able to grow your e-list with people who really want to get to know you and do business with you. Here’s the secret: You can also use your email list to grow your social fan base. More about that later.
Two quick ways to grow your email list
1. Invite people to an event
Back in the day, we travel and tourism pros hosted wine and cheese open houses or travel nights and invited people to attend a live session to learn about a destination or upcoming group tour. Remember how easy it was to collect contact info simply by giving away a prize at a live event?
Now things have changed, but the strategy is still valuable. Instead of hosting an in-person event, host a livestream broadcast and invite people to sign up in advance. Not only do you get their contact information, but you also get to be front and center hosting the live video. Many consumers perceive this as high-value and high-touch.
An obvious way to do this is to invite a business development manager to go live with you on your favorite social site. Check out . Just like the in-person event, you can show video, have a giveaway, and answer questions from your guests.
The thing is, you’ll need to ramp up your video session to stand out in this crowded space. So how about doing a cooking demonstration or partnering with a charity to add some zing to your event?
2. Give something away
Try to come up with an irresistible freebie, called a lead magnet, that people just have to have—something so irresistible that they’ll gladly give you their email address in exchange for your freebie!
Tune in for three irresistible lead magnets you can create today as well as a marketing roadmap.
Now that you have ideas for your lead magnet content, here’s and grow your email list. But why else do you want to grow your email list?
