Wisconsin cheese, history … and jelly beans

By Bob Rouse
September 19, 2017

If you’re scouting out the Milwaukee area leading up to Travel Exchange in November 2018, be sure to build in a visit to Kenosha, which is located between Milwaukee and Chicago.

Groups can discover the variety of flavors—and some candy-making secrets—at the Jelly Belly Visitor Center, which offers a free train ride through the distribution facility. The center recently added new videos, display screens and an updated audio system for the tour, and interactive components will debut this fall.

Another food-themed attraction is the Mars Cheese Castle, which doubled in size this year. The cheese shop opened in 1947 in a renovated schoolhouse, and it has evolved into the distinctive castle visitors now see.

The Kenosha Area CVB has itinerary suggestions for shoppers (featuring Pleasant Prairie Premium Outlets) and history buffs. The two-day Feeling Museumical itinerary includes visits to the Civil War Museum, Kenosha History Center and the Dinosaur Discovery Museum, and a ride on an authentic electric streetcar that connects guests to sites in the historical district.

See more of the city at visitkenosha.com or email the CVB’s Eva Hoey.

Top photo: Jelly Belly Photo Center
Photo by Kevin Poirier

Elsewhere

February 1, 2026

Virginia Beach shines as a destination where group travelers can experience creativity, culture, and coastal charm amid a scenic seaside backdrop. With an abundance of ...

December 19, 2025

Tourism marketing has changed rapidly. What once relied on a handful of channels and a relatively linear path to purchase has evolved into a complex, ...