Calling all group travel professionals! Plan a one-of-a-kind group adventure to Kentucky’s river cities. With world-class attractions, experiences, and events, your group is in for the trip of a lifetime.
Kentucky’s river-city destinations—Covington, Newport, Florence, Louisville, Owensboro, and Paducah—offer all kinds of attractions, from art galleries and river cruises to aquariums and sports museums.
Here, you can explore the legacy of Muhammad Ali, take a riverboat dining cruise on the Ohio River, learn the history behind the bat they use in the big leagues, and browse artifacts, instruments, and costumes from musical icons and bluegrass legends.
Along with these exciting attractions and so many more, your group will be fascinated by the regional history, culture, and food they’ll experience along the way in these lively cities and charming towns. All of this and more await in Our New Kentucky Home.
Just take a look at some of these awesome group experiences!


In Newport …
- Cruise the Ohio River with BB Riverboats. Book your sightseeing tour for scenic views of the river and the Cincinnati skyline. Tailor your experience to your style by choosing one of BB Riverboats’ themed adventures, from history and music tours to sunset and night adventures and dining cruises.
- Book the Penguin and Shark Breakfast for the ultimate Newport Aquarium experience. On this tour, your group will get private access to the aquarium as well as a buffet breakfast inside Sharky’s Café, an exclusive biologist presentation, and early admission to the aquarium’s exhibits. Or try the Picnic at the Aquarium group package, where your guests will be treated to a picnic luncheon overlooking the Ohio River.


In Louisville …
- Explore Kentucky Derby history at the Kentucky Derby Museum. Learn all about past champions, jockeys, and the legacy of the “most exciting two minutes in sports” through two floors of interactive exhibits. You can even take a guided tour of the historic Churchill Downs racetrack.
- Baseball fans are in luck! Louisville is home to the bat used in the majors: the Louisville Slugger. Tour the Louisville Slugger Museum and Factory to learn the history behind this world-famous bat company. With factory tours, the museum gallery, the Bat Vault, and fascinating exhibits, you’ll get the whole story of this American pastime and Louisville Slugger’s iconic place within it.
- Discover the legacy of “The Greatest” at the Muhammad Ali Center. See how this larger-than-life figure impacted much more than the world of sports through a collection of immersive exhibits, including “Six Core Principles,” “Train with Ali,” and “All Ali, All the Time.”


In Owensboro …
- Listen to the music of Kentucky at the Bluegrass Music Museum and Hall of Fame in Owensboro. Learn about the state’s storied musical heritage and Kentucky music icons as you browse interactive displays, stage costumes, concert posters, instruments, and more.
- Visit the Owensboro Museum of Fine Art. This free attraction features a collection of over 4,000 world art pieces dating back to the 15th century. Guests will be delighted to find works by Pablo Picasso, Martin Johnson Heade, Sir Thomas Lawrence, and many more world-renowned artists. The collection includes a variety of art forms, including stained glass, decorative and fine art, sculptures, paintings, American folk art, and more.
In Paducah …
- B.B. King, Satchel Paige, Thurgood Marshall, Cab Calloway—these are just a few of the legends whostayed at the historic Hotel Metropolitan. Listed in the Green Book, this 11-bedroom property was a popular stop among Black musicians, athletes, politicians, and other prominent figures. Today, you can visit this storied Black heritage site.
- Welcome to Quilt City, USA! The National Quilt Museum features a collection of contemporary quilted artwork from around the world. Browse over 650 unique quilts, as well as exhibits showcasing various artists, styles, and techniques.
Find what moves you in Kentucky. Book your group tour today! Be sure to contact local DMOs for group incentive programs.
Group Travel Contact:
Chenelle McGee
https://www.kentuckytourism.com/group-travel
Photos submitted by Kentucky Department of Tourism