WooHoo! Your first post-COVID tour has rolled! (Or it’s nearly ready to roll.) Now comes the fun of keeping all the balls in the air: ...
Sure, mistakes happen all the time. An email languishes unnoticed in the “Drafts” folder. Oops! You have a tongue-tied moment during a video shoot. Thank ...
Are you finding that as travel ramps up, your time is quickly devoured by itinerary planning, tour execution, and re-hiring staff? Where does that leave ...
Are you finding that your phone is ringing again? Do your clients have the itch to get back out there? Would you love to start ...
Here’s a staggering, mind-blowing statistic: For every $1 spent on email, you get $38 back. Imagine the potential. Yet for many marketers, the biggest challenge ...
Do social ads really work in these tricky times? The other day a tour operator asked me if advertising was even worth the time and ...
Have you ever teared up watching Budweiser commercials during the Super Bowl? Do you feel in awe when viewing destination videos? Are you chuckling out ...
What are your social fans thinking? Are they ready to travel again … do they have confidence in our industry? Taking the pulse of your ...
Did you know that 72% of people prefer to learn about a company via video rather than the written word? And that 93% of marketers ...
It’s that time of year: Time to take stock of the good, the bad, and the ugly—then plan for a brighter future. Social marketing is ...
Travel Exchange is filled with so many amazing opportunities to build new relationships, see old friends, and meet up with colleagues from the NTA family. ...
This is where it gets a bit murky. Maybe you find yourself asking: How can I “light up” my social posts? Are likes a true measure ...
Do you find that your groups aren’t filling as quickly as they used to? Are you interested in adding younger clientele to your groups? What ...
What one big social marketing thing is worthy of the time and focus of travel industry professionals in 2019? Every year there’s another bright and ...
Picture this: Your next group tour is all put together and nearly sold out. (Great!) Now you want to keep your group in the loop: ...
You’d love to fill your next group tour more easily. You probably know social marketing can help you reach the fans who have clicked your ...
Where would you turn if you needed more heads in beds or butts in seats? To your pied pipers To your sales staff To social ...
No matter your goal, having a strategic plan can make your next project launch easier. You won’t be scrambling to find the right images or ...
Did you know that 44 percent of email recipients made at least one purchase last year based on a promotional email?* Let’s think about this ...
The tools of the trade have changed. Today we can carry nearly everything we need in our pockets; it’s a matter of choosing which ones ...
